Trying to leave this world
better than we found it.

The Driftless Plug is a local media brand built for people who actually want to know what’s happening in Wisconsin’s Driftless Region. It curates the best events, local spots, new openings, and seasonal things to do, delivering it straight to subscribers through email and text.

For both locals and businesses, The Driftless Plug acts as a trusted community connector. It helps people discover what they might have otherwise missed while giving local businesses a modern, effective way to reach a highly engaged audience through sponsored features, promotions, and community shoutouts. Within the holding company, it represents a community-first media brand rooted in local culture, humor, and smart digital distribution.

What started as an escape from long days behind a computer turned into a full-blown automotive side hustle. With a lifelong passion for cars I began wrenching during college and quickly fell in love with the process of restoring and bringing vehicles back to life. Today, that passion has grown into a garage in La Crosse, WI, where I flip, repair, and restore cars with both craftsmanship and creativity.

My girlfriend Ally and I started an in home pet care service in our local area. We help families look after their homes/pets while they are away. This is a home service side hustle business.

This served as a quick cashflow business. We are no longer actively running this side hustle.

Yeesha Media is a digital real estate company that owns, develops, and monetizes high-leverage internet properties.

We acquire and build online assets designed to appreciate over time, generate cash flow, and compound in value. Today, Yeesha Media manages Webflow hosting infrastructure for past freelance and agency clients while also housing digital assets like directories, media, and content sites.

Long term, Yeesha Media will expand into acquiring and building online tools, niche content sites, directories, and other scalable digital properties. It is structured as a lifelong asset within the holding company, focused on building durable internet equity.

Explore our portfolio more in depth. See upcoming brands.